The Introduction

Pharos Analytics Lab is a multi displinary organization focused on providing actionable analytics for its clients. The services of Pharos encompass six distinct areas of analytics

Analysis Consulting

Analytical Platform Software Set up


Business Consulting

Analytical Process Standardization and Automation


Case Study


  • Customer Acquisition Modeling: Large US Magazine
  • Customer Retention Modeling: US Life Style Magazine
  • Credit Scoring Framework for SME Portfolio: Large Middle Eastern Bank
  • Business Consulting

  • Market Entry Strategy
  • European Fashion Brand
  • Data centric decision making road map: Multinational Bank.
  • Applications and Products

  • Pension Payment Insight System: Canadian Pension and Benefits Service Providers
  • The Management Team

    Anoop Sivanandan

  • More than 11+ years experience in Market Research, BI and Analytics.
  • Worked for Wipro, Marketics, and Satvik for major clients such as Coke, P&G, Seagate, Campbell Soup, Standard Bank etc.
  • Expertise in research design and execution, reporting automation and statistical modeling.
  • Excellent knowledge of SAS and SPSS
  • Education: MBA from IIM Ahmedabad and B.Tech from IIT Madras
  • Dileep Boraiah

  • More than 10+ years experience in BI and Analytics
  • Worked for Wipro, Modelytics, American Home Mortgage, and Satvik for clients such as Arabian Automobiles (NIssan UAE), UBS, VISA, Doha Bank etc.
  • Expertise in credit scoring and statistical model development process.
  • Certified in SAS and SPSS.
  • Education: MBA from IIM Ahmedabad
  • Technologies
    The Project Team Profile




    Provide end-to-end analytical consulting to solve business problems

    Solution design based on domain requirements

    Team mentoring and leadership


    Experience - 5 to 10years

    Postgraduate in Management/Special disciplines

    Strong experience in the concerned domains

    Hands-on experience in project delivery in the concerned domain and in analytics




    Formulate analysis methodology, perform advanced statistical analysis and generate insights

    Guide analysts on predictive modeling data mining assignments


    Experience - 5 to 10 years

    Strong expertise in statistical analysis and predictive modeling

    Hands-on experience in using analytics tools such as SAS / SPSS

    Postgraduate or PhD in Statistics / Econometrics




    Understanding clients problem and translate it to analytical problems

    Plan and execute analysis

    Presenting results & findings


    Experience – 2 to 4 years

    Domain Understanding

    Experience in SAS / SPSS tools

    Postgraduate in Business/ Statistics

    About Pharos

    Pharos Analytics is focused on providing today's business decision makers with the right tools for confident decision making.

    We at Pharos Analytics Lab are an experienced team of highly driven group of individuals who are strong resources individually and at the same time are excellent team players. The Pharos core team comprises of professionals from top Indian Business and Engineering Colleges like IITs and IIMs.

    Pharos Analytics Labs, Brigade Gardenia JP Nagar, 7th Phase, Bangalore, India: 560078 +91 988 033 2789